Insights, Culture + News from IC
Trends
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Business InsightsDigital Media vs. Digital Marketing: 2024 Guide
Discover how this dream team works in tandem to thrive in the digital landscape.
April 11, 20242:18 pm -
B2B MarketingBusiness Analytics in Marketing: A How-to-Guide
Elevate your business analytics efforts by understanding its unique factors and how to implement them in your strategy.
October 6, 20239:20 pm -
Business IntelligenceThe Top 4 Advantages of Predictive Analytics in Business Decision-Making
When it comes to your business’s decision-making, using predictive analytics brings major advantages.
September 29, 20236:43 pm -
B2B Healthcare Marketing: 7 Trends You Need to Know
B2B marketing trends healthcare enterprises need to know to resonate with healthcare professionals, policymakers, purchasers, and more.
September 20, 20233:57 pm -
5 Strategies for Setting a High-Impact B2B Marketing Budget
Marketing budgets can be a gamble, but they don't have to be.
September 19, 20238:16 pm -
How to Use Video Marketing to Generate Leads
Learn how to incorporate video in your strategy for success.
August 28, 20235:53 pm -
Adopting New Technology Without Losing Customer Intelligence
Tools and tactics to stay competitive in an ever-changing landscape.
August 7, 20237:28 pm -
IC the FuturePredictive Analytics: As AI Comes of Age, Marketing Strategies Mature
Predictive analytics is the future of marketing. Learn how AI is helping marketers connect.
August 7, 20237:20 pm -
StrategyB2B vs. B2C vs. B4B: How to Choose the Right Marketing Strategy
These marketing strategies may sound similar but understanding the differences is essential.
July 31, 20237:36 pm -
Meta Launches Threads, a New Text-Based App to Rival Twitter
Threads offers a personal and ephemeral way to connect with friends. Its Twitter-like features are causing a buzz, with 70 million+ sign-ups since launch.
July 7, 20233:35 pm -
2023 Marketing Trends + InsightsHow to Stay Relevant Across Paid, Owned, and Earned Channels
It's time to tune in your strategies, amplify your brand voice, and reach new audiences.
June 26, 20234:30 pm -
2023 Marketing Trends + InsightsHow Companies Are Leveraging AI in Digital Marketing
The AI tools every marketer should know, and four ways they’ll change how your company works forever.
June 1, 20234:41 pm -
2023 Marketing Trends + InsightsWhy In-Store Experiences Thrive in the Post-Pandemic Economy
It’s little surprise that in-person experiences seem all the more poignant in our post-pandemic world.
May 31, 20234:08 pm -
2023 Marketing Trends + InsightsMeet the New Social Media Darlings, Part Two
Navigating the ever-evolving social media landscape in 2023.
May 9, 20233:24 pm -
2023 Marketing Trends + InsightsMeet the New Social Media Darlings, Part One
The evolution of social media and the rise of entertainment apps: Platforms are adapting to foster creativity and maximize entertainment.
May 5, 20239:34 pm