Paid Media
It’s simple: We connect the right message with the right audience at the right time.
Audience: The Heart of Paid Media
Paid media effectiveness begins with audience intelligence. Our approach leverages advanced tools, usually reserved for large agencies, to precisely identify who will most effectively engage with your brand. This strategic focus ensures that each campaign starts with a clear, audience-centric foundation.
Harnessing Data for Powerful Impact
Our commitment to data-driven strategies sets us apart. We utilize third-party research and persona development to inform our strategic media planning, ensuring that your message not only reaches but also resonates with your targets. This approach allows us to allocate resources efficiently and adapt swiftly to changing dynamics.
Beyond Media Buying: A Strategic Partnership
We don’t just buy media; we create partnerships for success. With our comprehensive solutions, we manage every aspect of your paid media, from initial planning to final analysis. Our expertise across various channels, from digital to traditional, ensures that your brand’s story is told compellingly and cohesively.
Industries
- Hospitality
- Healthcare
- B2B Tech
- Non Profit
- Government
- CPG + DTC
- Higher Education
- Transportation
- Real Estate
- Entertainment
- Assisted Living
Media We Place
- Digital Media
- PPC/SearchDigital DisplayNativeMobile
- Paid Social
- Facebook/InstagramTikTokX (formerly Twitter)LinkedInSnapChatYouTube
- Traditional Media
- RadioOut-of-HomeDOOHPrintTV/CableDirect Mail
- Emerging Media
- Streaming Audio + VideoCTV/OTTPodcast
- B2B Specialities
- ABM Display + Content SyndicationLead Generation CampaignsVertical Publishing Partners
Solutions
Audience Targeting
Advanced analytics pinpoint your ideal audience, maximizing the effectiveness of every media dollar spent.
Persona Development
Deep target personas guide media strategies, aligning your message with their unique needs and preferences.
Strategic Media Planning
Integrated media plans maximize reach and engagement. Our media-agnostic approach ensures best-fit solutions every time.
Measurement + Adaptation
Analytics via ICIQ dashboards enable effective campaign measurement and agile adjustments for optimal results.
Creative Alignment
Deep audience insights ensure that campaign messaging and creative resonate across all media channels.
Comprehensive Media Solutions
From PPC and ABM to digital and traditional media, our one-stop solution covers the full media spectrum.
