This is the index.php file in the my-theme-name
Update Files
This theme has certain admin styles to make the page editing look a little better. You can find them here: /wp-content/themes/my-theme-name/assets/admin/admin-styles.css
Before moving forward, you should look thru the functions.php file (/wp-content/themes/my-theme-name/functions.php) and update paths to js and css files as needed. It's already setup to enqueue scripts and fonts, but you'll need to update the paths to match your compiled css/js.
Start Styling
There is a file at the root of the site (/style-guide.php) that includes standard html elements. Edit it and update the links to match your final compiled css/js files. Then develop a base set of styles that work with that page (headings, form elements, etc). Do this instead of styling every element specifically in the block styling.
Emails
A default SMTP server has been setup to use on dev sites. It uses AWS's SWS service. It's sandboxed and only sends to verified email addresses. You only need to verify your email address 1 time. Don't verify client email addresses. See Chris Smith for help.
IC:IDQ
Data is everywhere. But true marketing intelligence? That’s rare. IC:IDQ turns scattered data into a strategic advantage—informing, directing, and quantifying, driving impact at every level.
IC:IDQ Isn’t an Extra Step. It’s the Foundation of Marketing That Works.
Marketing success isn’t about chasing trends—it’s about understanding the right data, at the right time, to make the right moves. IC:IDQ is Ideas Collide’s proprietary intelligence methodology, seamlessly embedded into every strategy we create. It’s not a dashboard. Not just another analytics tool. It’s a business mindset—one that transforms raw data into actionable insights and measurable growth.
What IC:IDQ Delivers:
- Clarity in the Chaos: We cut through the noise, aligning qualitative and quantitative insights into a clear, strategic roadmap.
- Actionable Intelligence: No more hindsight. IC:IDQ ensures your data directs, informs, and fuels high-impact decisions.
- Continuous Optimization: Standing still means falling behind. We help brands refine, iterate, and evolve—so every marketing dollar works harder.
Real-World Impact
IC:IDQ is embedded into strategies for some of the most recognized brands across healthcare, hospitality, technology, CPG, nonprofits, and beyond. Our clients don’t just track performance—they elevate it, using IC:IDQ to fuel smarter marketing, stronger connections, and higher returns.
Certifications
- Kellogg School of Management
- Business Analytics: Decisionmaking With Data
- Domo
- Domo Technical + Professional Services Certification
- Oracle Eloqua
- Marketing Cloud Certified Implementation Specialist
- Adobe Marketo
- Engage Professional
- Salesforce
- Marketing Cloud Account Engagement Specialist
- Hubspot
- Solutions Partner
- SEO
- Inbound
- Scrum.org
- Professional Scrum Master
- Project Management Institute (PMI)
- Project Management Professional
- Qualtrics
- XM Professional Certification
Expertise
- Qualitative + Quantitative Research
- Custom Quantitative Survey Design
- 25+ Years Guiding Strategy Through Data
- In-depth Qualitative Studies Including:Stakeholder InterviewsEthnographic ResearchFocus GroupsTriadsWebsite Usability Testing
- Research Tools + Platforms
- QualtricsAlchemerSurveyMonkeydscoutLookback.ioUserTesting.com
- Technology
- DomoPower BITableauSQLPythonAWSAzureSnowflake
Solutions
Data-Driven Strategy
We don’t guess—we optimize. IC:IDQ aligns marketing efforts with real insights, ensuring every campaign is backed by intelligence, not assumptions.
Performance Optimization
Your data should work as hard as you do. IC:IDQ delivers real-time analytics, audience sentiment tracking, and campaign insights to refine and improve results.
Customer + Audience Insights
Know your audience. IC:IDQ applies deep behavioral analysis, segmentation, and predictive modeling to help you target smarter and engage better.
Content Intelligence
Right message, right moment. IC:IDQ tailors content strategies using engagement data and audience behaviors to drive maximum impact.
Data Architecture + Automation
Good decisions start with good data. IC:IDQ helps streamline, centralize, and automate your data flow—ensuring insights are always accessible and actionable.
Real-Time Decision Making
Stay ahead of the curve. IC:IDQ powers real-time insights and predictive analytics, helping brands anticipate trends and make smarter moves—fast.
WEBINAR
Story + Connection: Building Brands With Data-Driven Insights
Discover how data-driven insights can elevate your brand in our on-demand Story + Connection webinar . Rachael Gildersleeve, Business Intelligence Analyst at Ideas Collide, explores strategies for turning data into personalized, impactful brand narratives. Learn how to harness predictive analytics, scale personalization, and foster deeper connections to drive success in 2025 and beyond.
