Discover How Authentic Storytelling is Redefining Social Media in the Age of AI

In a world where AI can write, design, post, and even pose as influencers—how do brands standout and stay authentic?

In this episode of Ideas Collide’s 2025 Marketing Trends + Insights Series, Laura Bjerk, Senior Manager of Content Strategy at Ideas Collide, explores the rise of AI-generated content and what it means for marketers, creatives, and brand leaders. From social SEO to algorithm hacking to creative disruption, this session breaks down what’s next—and how to ensure your brand stands out for its story, not just its technology.

Webinar duration: 34 minutes

Key Takeaways

• How AI is reshaping content creation, and what it means for everyday users and marketers.

• The signals social algorithms now prioritize (spoiler: it’s more than just hashtags)

• How to outsmart the algorithm with creative disruption and fragmented storytelling.

• Why authenticity wins: 88% of consumers say they support brands that feel human.

• Tactics for building trust and connection, including user-generated and employee-driven content.

• How to make your brand more discoverable with Generative Engine Optimization (GEO).

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Meet The IC Expert

Laura Bjerk
Laura Bjerk is a Senior Manager of Content Strategy at Ideas Collide, with 9 years of digital marketing experience across platforms and disciplines. She specializes in brand first impressions and strategic content development for Social Media, SEO and more. Laura is passionate about brand storytelling through a full-funnel experience, and believes authentic connection can be made with consumers at any level with the right strategy. Her work connects the latest trends, algorithm changes, audience analytics, and zeitgeist opportunities into actionable strategy that aligns with the brands identity and goals.