HSMAI: A Look at Our Award-Winning Campaigns with Best Western Hotels & Resorts
By Ideas Collide
Ideas Collide and Best Western® Hotels & Resorts had the pleasure of attending the HSMAI’s Adrian Awards Dinner Reception and Gala and were honored with 65 awards across a variety of marketing campaigns from 2018.
Best Western’s award-winning campaigns spanned a wide array of categories, from video to digital marketing innovation. We were ecstatic to take home a Platinum Award on behalf of our work on Best Western’s YouTube Director Mix Campaign this past year.
We look forward to continuing our partnership with Best Western in 2019. To us, there’s nothing better than bringing our creative knowledge and skills together to create engaging, out-of-the-box campaigns for our clients. Are you looking to take your company’s marketing strategy to the next level? Contact Ideas Collide to reach your goals with award-winning strategies.
Ideas Collide was this years event sponsor.
Platinum Award
Campaign: Best Western’s YouTube Director Mix Campaign
Category: Digital Marketing Innovation
Gold Awards
Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Loyalty Program-Member
Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Youth
Campaign: Best Western’s 2018 Disney Summer Digital Campaign
Category: Web Ad Series
Campaign: Best Western’s 2018 Disney Summer Social Media Campaign
Category: Social Media Campaign
Campaign: Best Western’s Go. Get. Rewarded. Game
Category: Game
Campaign: Best Western’s 2018 Summer Promotion
Category: Loyalty Series
Campaign: Best Western’s Amazon Fire 360 Campaign
Category: Virtual Reality/Artificial Intelligence
Campaign: Best Western’s IBM Watson Campaign
Category: Digital Innovation
Campaign: Best Western’s Waze Campaign
Category: Mapping & Location Marketing
Campaign: Best Western’s YouTube Director Mix Campaign
Category: Digital Innovation
Campaign: Best Western To Go! App
Category: Mobile Marketing
Campaign: Best Western’s Reservation Confirmation Email
Category: Email
Silver Awards
Campaign: Best Western Golf Escape with Tania Tare & Tisha Abrea
Category: Video
Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Loyalty
Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Youth Marketing
Campaign: Best Western’s Go. Get. Rewarded. Game
Category: Loyalty Program-Member
Campaign: Hey Nadine’s Greek Island Adventures Sponsored by Best Western
Category: Video
Campaign: Kelsey Nixon’s Perfect Carry-On Travel Snacks for Kids Sponsored by Best Western
Category: Video
Campaign: Really Rewarding Best Western Rewards
Category: Facebook Mobile Video Campaign
Campaign: Really Rewarding Best Western Rewards
Category: Social Media Campaign
Campaign: Travel Your Passion with Best Western
Category: Influencer Marketing
Campaign: Today’s Best Western: Hey Nadine Enjoys the Premier Life
Category: Video
Campaign: Today’s Best Western: Inside the Design Studio with Nick Verreos and Amy Hulbert
Category: Video
Campaign: Today’s Best Western: Integrated Campaign
Category: Integrated Marketing Campaign for Consumers
Campaign: Today’s Best Western: Social Media Takeover
Category: Social Media Campaign
Campaign: Best Western’s 2017 Fall Promotion
Category: Loyalty Series
Campaign: Best Western’s 2017 Winter Promotion
Category: Loyalty Series
Campaign: Best Western’s 2018 Spring Promotion
Category: Loyalty Series
Campaign: Best Western’s 2018 Summer Promotion
Category: Web Ad Series
Campaign: Best Western’s 2018 Summer Promotion
Category: Social Media Campaign
Campaign: Best Western’s Amazon Fire 360 Campaign
Category: Digital Innovation
Campaign: Best Western’s IBM Watson Campaign
Category: Virtual Reality/Artificial Intelligence
Campaign: Best Western’s TripAdvisor 360 Tours Campaign
Category: Experiential
Bronze Awards
Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Integrated Marketing Campaign for Consumers
Campaign: Don’t Pack the Whole House with Story of this Life and Best Western
Category: Video
Campaign: Experiences by Best Western Rewards
Category: New Opening/Launch
Campaign: Parents Deserve Rewards with Cool Mom Picks and Best Western Rewards
Category: Video
Campaign: Parents Deserve Rewards with Cool Mom Picks and Best Western Rewards
Category: Influencer Marketing
Campaign: Travel Your Passion with Best Western
Category: Social Media Campaign
Campaign: Today’s Best Western: Inside the Design Studio with Nick Verreos and Amy Hulbert
Category: Facebook Mobile Video Single
Campaign: Best Western’s “Low Rate Guaranteed” Promotion – Social & Native
Category: Social Media Campaign
Campaign: Best Western’s 2017 Winter Promotion
Category: Web Ad Series
Campaign: Best Western’s 2018 Spring Promotion
Category: Web Ad Series
Campaign: Best Western’s TripAdvisor 360 Tours Campaign
Category: Virtual Reality/Artificial Intelligence
Campaign: Best Western’s Waze Campaign
Category: Mobile Marketing
Campaign: Best Western’s YouTube Director Mix Campaign
Category: Multimedia Series
Campaign: Best Western Reward’s Redemption Experience
Category: Loyalty
Campaign: Best Western’s Destination Landing Pages
Category: Website User Experience