Discover How Purpose-Driven Branding is Transforming Behavioral Health

In “Evolving with Purpose: How to Build an Engaging Health Brand,” we discuss the transformative journey of Ideas Collide client partner, evolvedMD, a leader in integrating behavioral health services into modern primary care. Explore how authentic storytelling, strategic marketing, and a commitment to purpose have propelled evolvedMD to the forefront of the mental health industry.

Webinar duration: 39 minutes

Key Takeaways

Brand with Purpose
evolvedMD’s growth shows how aligning mission with every brand touchpoint drives deeper connection and trust.

Storytelling Matters
Authentic employee and patient stories helped elevate evolvedMD’s brand in a meaningful, relatable way.

Big Impact, Smart Budget
Strategic thinking and strong partnerships fueled brand growth—without relying on big media spends.

Balance Empathy and Strategy
Mental health marketing requires sensitivity, but also clear, strategic messaging to build credibility.

Agency Collaboration Amplifies Vision
Working with Ideas Collide brought clarity and creative momentum to evolvedMD’s evolving brand identity.

Meet the Panel

Sentari Minor
Chief of Staff & Head of Investor Relations, evolvedMD
An award-winning strategist recognized as one of Phoenix Business Journal’s “40 Under 40” and a 2024 “Titan 100,” Sentari brings over a decade of experience in cultivating businesses and advancing impactful ideas.​

Courtney Nelson
Marketing Manager, evolvedMD
With a passion for authentic storytelling, Courtney leads evolvedMD’s marketing, branding, and PR efforts, drawing from her extensive background in nonprofit marketing and advertising.​

Matthew Clyde
Founder & President, Ideas Collide
A visionary in marketing and storytelling, Matthew has partnered with iconic brands and mission-driven nonprofits, investing over $3M in community impact initiatives.

Favorite Quotes from the Webinar

“At evolvedMD, we talk about our mission is to radically change how people are treated….And what we do is we integrate behavioral health. So mental health right in primary care. So you get to see a therapist right where you see your PCP. And in that model, we know that it reduces stigma, it increases access, and we’re providing more access to people who need it the most.”

— Sentari Minor, evolvedMD

“Storytelling is great. But when you can be authentic, and you can tell those stories because of the testimonials that we’re receiving… that’s huge for us.”

— Courtney Nelson, evolvedMD

“Thanks to Ideas Collide, we figured out what were the messages that were going to resonate with the market at large and really built from the ground up—from logo to brand guidelines, to messaging, to positioning.”

— Sentari Minor, evolvedMD