Embracing Change in 2025 Healthcare Marketing Webinar

In Episode #1 of our healthcare marketing webinar series, Banner Health’s Chris Pace and Kate Grey dive into the shifting consumer expectations, emerging tech trends, AI-driven personalization, and regulatory challenges shaping the future of healthcare marketing.  Watch recording.

Webinar Duration: 40 minutes

What you will learn:

• Healthcare Messaging + Data Challenges
• AI’s Impact on Healthcare + Search
• Healthcare Advertising on Social Media
• Content Marketing Strategy + Engagement
• Favorite Campaigns + Maternity Journey
• Healthcare Marketing Partnerships + Storytelling
• Setting Measurable Objectives in Healthcare

ABOUT THE PANELISTS

Chris Pace is a seasoned marketing leader with over 20 years of experience in healthcare. As Senior Director of Digital Marketing at Banner Health, Arizona’s largest hospital system, he leads content strategy, service line marketing, and digital platform development. Since joining in 2018, Chris has helped expand BannerHealth.com into one of the top 10 most visited healthcare websites. He also served as President of the AMA-Phoenix Chapter (2021–2024) and holds an MBA and a Bachelor of Science in Management from Arizona State University.

Kate Grey leads brand expression at Banner Health, overseeing advertising, brand governance, and creative services. She launched the Exhale brand campaign, boosting positive consumer perceptions by 8 points since 2018, and introduced marketing-mix modeling to track revenue impact. Previously, Kate was VP of Strategic Marketing at Dignity Health Nevada, where her efforts drove over $40 million in marketing impact and earned #1 brand performance leadership. She also held marketing roles at Saint Mary’s Regional Medical Center and Renown Health. Kate holds an MBA from the University of Nevada.