Work

In 2022, traditional communication channels were failing to cut through the noise, leaving the Greater Phoenix Chamber searching for a new way to reach and engage local business leaders.

As a member-driven organization dedicated to promoting sustainable economic growth and prosperity, the Chamber had powerful voices and valuable insights to share, but it needed the right platform, partner, and strategy to bring them to life.

The Chamber partnered with Ideas Collide to launch Let’s Talk Business Phoenix — a podcast that spotlights the local leaders shaping Arizona’s business landscape. From the very first episode, the goal was clear: curate meaningful conversations around important issues and subjects affecting businesses, our community, and Arizona today.

We started with a streamlined studio setup and focused on content first, then scaled up over time with professional production, guest support, and video marketing extensions. Each episode can be watched on YouTube and listened to on Apple Podcasts, YouTube Music and Spotify.  

To bring the Chamber’s podcast vision to life, our team delivered an end-to-end podcast strategy and production solution. We handled everything from creative direction and technical execution to building a branded podcast studio, managing production logistics, and developing cross-platform content to extend the podcast’s reach and visibility.

We worked hand-in-hand with the Chamber to coach their podcast host, Chamber President & CEO Todd Sanders. In conjunction with the Chamber’s Senior Communications Manager Brittany Moore, we also produced top-tier guest interviews (including Arizona Governor Katie Hobbs, Arizona State University President Michael Crow, Arizona Diamondbacks President & CEO Derrick Hall), and repurposed each episode into short-form video assets, AI-assisted clips, and social media reels that made a lasting impact.