Work

Formerly known as the Foundation for Senior Living, AllThrive 365 is a nonprofit committed to helping individuals of all ages and abilities live independently, thrive in their communities, and access vital health and human services. Its mission spans affordable housing, nutrition services, caregiver support, and behavioral health, empowering under-resourced populations with dignity and compassion. 

As the organization approached its 50th anniversary, it saw a pivotal opportunity: to ensure that the next 50 years reflected the true breadth of its services and the diversity of the communities it serves.

While its impact had expanded well beyond senior services, the legacy name and identity no longer captured that evolution or future vision. The challenge was to create a cohesive, modern brand and digital presence that unified messaging, engaged a broader range of stakeholders, and provided a scalable platform to drive advocacy, fundraising, and long-term growth. 

Ideas Collide began with comprehensive discovery, engaging stakeholders through one-on-one interviews, surveys, and board listening sessions. Gathering qualitative data from donors, staff, board members, clients, partners, and community leaders, this discovery supported the team’s understanding of perceptions of the existing brand and showcased opportunities for deeper connection. 

Leveraging our IC:IDQ research methodology, these insights revealed key themes: a need for inclusivity, clarity, and a name that embodied vitality and connection across generations. This qualitative data guided the development of brand positioning, messaging, and multiple name concepts — ultimately leading to AllThrive 365, a name that reflects lifelong support and empowerment. 

AllThrive 365’s new brand identity included an updated logo, dynamic color palette, typography, and comprehensive brand guidelines. The visual system balanced warmth and professionalism, designed to resonate with a wide range of audiences. 

Collateral — such as social media templates, email designs, and internal communications — equipped internal teams and partners with consistent tools to communicate the brand.

 In tandem, the redesigned website delivered a streamlined, accessible user experience that reflected the organization’s breadth of services while driving engagement with donors, clients, and partners. 

The rebrand successfully unified AllThrive 365’s internal and external messaging, providing a strong foundation for future fundraising, donor relations, and advocacy efforts. Today, AllThrive 365 benefits from a scalable, consistent brand platform that reflects its mission and supports long-term growth. 

The updated website enhanced user experience, making it easier for visitors to access services, donate, and connect with the organization.