Category Archive for: News

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Insights from the Social Failure of Big Brands

Inspired by a recent article in the Harvard Business Review, HSMAI’s Marketing Advisory Board recently discussed “Branding in the Age of Social Media,” focusing on the lessons and implications for the hospitality industry. For a number of years, big brands have looked to social media to boost their reputations and refine their customer targeting. Today,…

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Meet this year’s 2016 Athena Recipient – Rebecca Clyde

From a young age, Rebecca Clyde set herself apart from the rest. She pushed the boundaries and created a legacy that exceeds the expectations set before her. From living in Costa Rica to Chile, Argentina and Paraguay and then Arizona, Rebecca could easily be cast as the “most interesting woman in the world.” However, Rebecca…

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New IC Office Bringing Community Together

Come one, come all. The new home of Ideas Collide in Scottsdale is now complete, and the team has finally settled into our new digs. Ideas Collide’s offices doubled in square footage and now incorporates an open floor plan to encourage collaboration and teamwork. The space includes an in-house video production studio, an auditorium, multiple…

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Rebecca Clyde Wins 2016 Athena Award

Ideas Collide is proud, honored and excited to announce that co-founder and CXO Rebecca Clyde has been named winner of the 2016 ATHENA Private Sector Award by The Greater Phoenix Chamber of Commerce. “I’m overwhelmed with gratitude. This is a huge honor,” said Rebecca Clyde, 2016 ATHENA Businesswoman of the Year Award recipient in the…

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Showcasing New Campaigns from Our Portfolio – Norton Point

We’re proud to always take new ideas to our clients that go beyond expectations and deliver a creative solution with impactful results. Here is one example of work we created and launched for Norton Point. The Challenge Norton Point, a vibrant sunglass design and manufacture based in Martha’s Vineyard, came to Ideas Collide to partner on…

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Meet the IC Team: Lisa Juliano

Lisa Juliano was most recently employed with Arizona State University-Sun Devil Athletics where she was an Assistant Director of Marketing and managed event marketing, promotional/sponsorship marketing and all email marketing for the athletics programs. She graduated from Illinois State University with an undergrad in Integrated Marketing Communications and a Masters in Sports Management. Lisa is…

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Ideas Collide In The News: Success By Example

In Business Magazine recently spoke to a few of Arizona’s business leaders about business truths and what it takes to start a new business. Ideas Collide founder, Matthew Clyde was interviewed and provided some insights and tips. In his comments, Clyde notes about organizational change and challenges that, “everyone in an organization needs to be adaptive…

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‘Tis the Season for Marketing Magic

The intense battle for consumers’ attention during the holiday season is fast approaching. With consumers’ short attention spans leaving you less than 8 seconds to make an impression, you must stand out during the busiest shopping season of the year or be left behind like last year’s toys. As President and Co-Founder of Ideas Collide,…

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Ideas Collide Highlighted for Branding Success

Ideas Collide’s work with Danzeisen Dairy is being recognized as a top branding project by Agency Spotter, one of the largest online directories of digital marketing agencies in the world. Some of the other branding projected highlighted by Agency Spotter: the repositioning of Vistaprint and an update of The TODAY Show logo. Ideas Collide is…

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Ad Blockers Are Here To Stay: Here’s What Brands Must Do

Want to measure a brand or digital marketer? Recite these stats and then ask them to tell you their plan for reaching digital consumers with branded messages. 16% of the US online population blocked ads during Q2 2015. At least 419 million people globally are blocking ads on smartphones 80% of those who know about…

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