Category Archive for: Inspirations

Tidbits from ad:tech 2012 – San Francisco, CA

After experiencing my first year at ad:tech in San Francisco, I already can’t wait to go back. There’s just no other place quite like the annual conference where all of the best and brightest in the digital advertising and marketing world (many appearing on or near their home field in Northern California)  come together to…

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Sound bites that got us thinking, talking & rethinking from Ad:Tech

Attending any digital marketing conference in today’s dynamic marketplace is a bit of taking in a tidal wave of information. After attending Ad:Tech the last 4 years, this year I found one-liners jumping out at me from the keynotes, sessions and tradeshow floor that stuck in my head and later come up quickly in conversation,…

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Don Draper’s Take on Social Media

With the advent of the 5th season premiere of ICMC’s beloved Mad Men, we have been pondering what would be Don Draper’s approach to social media. As an “ad man” it is easy to think Don would be focused on creating sophisticated campaigns to bridge print and digital strategies. But, here’s the thing, what makes…

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As March Madness Ensues We Reminisce

As we return from this year’s HSMAI Adrian Awards with a Gold Award for Travel Faceoff, we reminisce about how this successful campaign was brought to life. Strategically developed to capitalize on American’s love of “bracketology” and the attention surrounding 2011’s March Madness, Travel Faceoff aimed to generate excitement and passion around travelers’ favorite destinations…

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Designs as Fresh as the Fish

A quick weekend getaway to a beachside town in Mexico is a great way to relax and recharge the creative energy. I drew a lot of creative inspiration this past weekend, while enjoying the FRESH air, relaxing at the beach and also eating the authentic FRESH Mexican seafood. The FRESH fish market has a lot…

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Is There a Recipe to Media Relations Success?

Have you ever been at a dinner party and begged the host for the recipe of that great “sauce” only to try it at home and be underwhelmed? That’s the thing with recipes… they are highly susceptible to interpretation and hard to give and use exactly as prescribed. This peculiarity can help explain why I…

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“Like” Macayo’s to Donate Food this Holiday Season!

Each year in America, over 17 million households don’t have the means to buy their own food.  The downturn in the economy has made things even worse by decreasing donations for those who desperately need it. In an effort to help those in need this holiday season, our client Macayo’s has partnered with the Association…

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Spicing Up Creativity

All work and no play makes for boring creativity. When I’m starting to feel stale or uninspired I  set out for adventures. I’ve made it a habit to travel at least twice a year, once in the spring and once in the fall. I love to travel and when I set out on a journey…

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Suspend Disbelief for a Better Brainstorm

In brainstorming, as in sports, a team gets better the more it trains. At ICMC, our commitment to brainstorming as a means of finding solutions to problems as well as developing clever and unique ideas for clients, has made practicing a weekly occurrence.  As we have honed our brainstorming skills, we have learned that sticking…

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Be Inspired

Surrounding ourselves with things that inspires us most is a key ingredient to our day-to-day operations here at Ideas Collide. The minute you walk through our front door, you’ll quickly learn that we have endless amounts of inspirational treasures peppered throughout our office, from personal tokens to powerful brand icons, the Ideas Collide work environment…

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