Category Archive for: Inspirations

Failing Faster & Building a Growth Mindset Culture

I’ve been familiar with the work from Carol Dweck for some time (I’m referring to her best-selling book, “Mindset: The New Psychology of Success”), but it was at a recent visit to Los Angeles for a Vistage gathering that I gained a new perspective on this topic. Dr. Eve Grodnitzky, the author of “The Art…

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Takeaways from Modern Marketing Experience 2015

Recently, a group from ICMC traveled to Las Vegas for Oracle’s Modern Marketing Experience (MME) 2015. There, we were able to interact face-to-face with not only our clients, but with representatives from Oracle which was very beneficial. Since becoming a gold partner with Oracle, ICMC has been working diligently to complete our Eloqua training and…

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ICMC Adventurers

Our weekends have always inspired our weekdays. Introducing the ICMC Adventurers video series! We will be following our teammates to see how they kick back and get inspiration for Monday through Friday. This week’s video spotlights production coordinator, Jessica Ray, and videographer, Mason Byrne. They are one of two married couples working full time at…

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Google to brands: Go Mobile to be Found

Starting next month, Google will expand its use of mobile-friendliness as a ranking signal for search. Using mobile for search ranking is not new news from Google. For those who have not been following Google’s announcements on mobile-friendly website, they have gone a little something like this: 2013: You should really think about making your…

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Super Bowl Wrap Up

Video highlights from the week that was #SB49 – thanks to our partner Urias Communications and the Arizona Super Bowl Committee for giving us this amazing opportunity!

Our Video Philosophy

“Inspiring & Impactful video should be: simple, not limited by a small budget, centered on a big idea to hook and drive action.”- Matt    

Coffee vs. Dessert: An Inbound Marketing Approach [Four Part Series]

  Whether we notice it or not, humans are bombarded with marketing communications thousands of times a day. As a marketer, how do you ensure that your brand doesn’t get overshadowed? Inbound Marketing, that’s how. The concepts of Inbound Marketing are a lot like relationships. When you meet someone for the first time, you don’t…

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A Day in the #AgencyLife of ICMC: Diet Coke Edition

5 Keys to Understanding the Hispanic Market

Thoroughly understanding the Hispanic market is key when creating an effective advertising and marketing strategy to position products and services that will enhance brand image and gain market share. As a rapidly growing population that has over $700 billion dollars in spending power, there are a few ways to win in this demographic. Here are…

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American Iconic Brands

American Iconic Brands

As we embark on the Fourth of July, what better time to wave the red, white and blues to pull at the heart strings and emotionally connect with American consumers. Marketing professionals around the country have developed ad campaigns featuring patriotic music and American flag motifs to promote some of the most iconic brands. According…

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