Category Archive for: Ideas

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Why IC: People, people, people

Throughout college, I knew I wanted to be in advertising, making my mark in the ad agency world. However, the beginning of my career took me on a slightly different path, where I started in the corporate world in retail merchandising. Five years later, I found myself in a room with a large group of…

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Why IC: Joining the “Cool Kids” Table

Giving back and a sense of community has always been important to me. That desire led me to start my career in the non-profit sector working for Susan G. Komen® Arizona. When I was faced with a career change, I knew I wanted to find a new home that valued its employees and giving back…

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IC Summer Playlist

Music is one of the biggest inspirations at the IC office. From retro classics to the newest hits, music can be heard every day either through the headphones of the IC team or over the loud speakers throughout our creative space. Check out some of the tunes we’re working to this summer.

Projects We Loved – Q3 2015

It’s easy for anyone to get caught up in the day-to-day grind, even us at IC/MC. But every quarter we take a breath, come together, and reflect everything we’ve accomplished. Looking at the work we’ve proudly delivered to our clients, it’s easy to see why we’re excited to come to work each and every day, and…

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Failing Faster & Building a Growth Mindset Culture

I’ve been familiar with the work from Carol Dweck for some time (I’m referring to her best-selling book, “Mindset: The New Psychology of Success”), but it was at a recent visit to Los Angeles for a Vistage gathering that I gained a new perspective on this topic. Dr. Eve Grodnitzky, the author of “The Art…

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Takeaways from Modern Marketing Experience 2015

Recently, a group from ICMC traveled to Las Vegas for Oracle’s Modern Marketing Experience (MME) 2015. There, we were able to interact face-to-face with not only our clients, but with representatives from Oracle which was very beneficial. Since becoming a gold partner with Oracle, ICMC has been working diligently to complete our Eloqua training and…

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The Arizona marketing and communications agency celebrated, with its patrons and influencers, 10 successful years at the Hotel Valley Ho Skyline Rooftop on Wednesday, March 27. The evening was dedicated to the team and the partnerships with clients ranging from Fortune 100 companies to local start-ups in industries including high-tech, consumer packaged goods, travel and…

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ICMC Adventurers

Our weekends have always inspired our weekdays. Introducing the ICMC Adventurers video series! We will be following our teammates to see how they kick back and get inspiration for Monday through Friday. This week’s video spotlights production coordinator, Jessica Ray, and videographer, Mason Byrne. They are one of two married couples working full time at…

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Google to brands: Go Mobile to be Found

Starting next month, Google will expand its use of mobile-friendliness as a ranking signal for search. Using mobile for search ranking is not new news from Google. For those who have not been following Google’s announcements on mobile-friendly website, they have gone a little something like this: 2013: You should really think about making your…

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Awards Shows Offer 4 Marketing Moments For Brands To Seize

Our founder and CEO Matt Clyde recently took part in a discussion on Momentology to talk about how marketers can create meaningful connections with an audience during live TV events like the Oscars or the Super Bowl. “It requires authenticity and smart, engaged marketers to know what the audience is going to see through. I think that’s…

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