Category Archive for: Ideas Collide News

IC’s Thought Leadership Opportunities Near You

It Starts With YOU! Building a personal brand for your business – May 22nd As a business owner, your business brand starts with YOU. This workshop will cover practical steps you can use to uncover your superpowers and develop a personal brand statement that clearly differentiates you and sets you apart in a noisy marketplace.…

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IC to Sponsor & Speak at Digital Summit Los Angeles

We’re proud to support the 3rd Annual Digital Summit LA. Join us and 1100+ of your peers April 10-11, 2018 and dig deep into the latest digital marketing trends and practices from leading brands. Here’s what’s in store for you this year: A presentation from IC’s President & Founder, Matthew Clyde on how brands can keep it real…

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HSMAI Platinum Award: How to Create Truly Effective Micro-Influencer Strategies

Ideas Collide and Best Western® Hotels & Resorts were recently recognized with a Platinum Award from Hospitality Sales & Marketing Association International (HSMAI) for micro-influencer marketing strategies. Influencer strategies have turned digital marketing on its head. While spokespeople are nothing new, the approach to curation with influencers is unprecedented. Working with micro-influencers takes the innovation…

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ATHENA Awards – 30 years of inspiration

Athenas are courageous, inspiring, strong and uplifting leaders. We’re proud to support the Greater Phoenix Chamber of Commerce and the ATHENA Awards in its mission to highlight and honor women who demonstrate inspiring leadership within their industry, mentor women throughout their career and dedicate themselves to the community. congratulations to all of the #ATHENA2017 winners.


Part 1: With AI Chatbots, Commerce is Conversational (Again!)

AI technology is thriving and only getting smarter. And as machines continue to advance at a rapid pace, the case for utilizing chatbots as part of a brand’s customer experience is strong. A recent study conducted by Juniper Research predicts that chatbots could save businesses $8 billion annually by 2022. While some may fear what automation may bring…

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IC Listed as Best Place to Work in Arizona

Ideas Collide, a Scottsdale-based strategic communications agency, has been named one of the top 20 small businesses to work for in Arizona according to This recognition and honor comes on the heels of also being named by the Phoenix Business Journal as a top 25 Best Places to Work in Arizona. “A company’s brand…

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Why IC: Unearthly, Fantastic, & Bizarre

Ideas Collide is weird. I often say, “the best compliment I’ve ever received was being told I was weird”. I hope that’s an indicator of how fondly I think of the agency I work for. According to, to be weird is to be unearthly, fantastic, and bizarre. Ideas Collide Is Unearthly We are a…

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Ideas Collide: Staying One Step Ahead of the Game with Social Listening

  Part of what powers our creativity and gives IC’s clients a fantastic ROI lies in our ability to successfully utilize social listening and data. Rebecca Clyde, CXO and Co-Founder of Ideas Collide, shared her thoughts on social listening and data with Oracle’s Social Spotlight blog, who put together this in-depth report on IC’s success: Unifying…

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Iconic Ads in Modern Times: Volkswagen Lemon

We pluck the lemons – you get the plums The iconic Volkswagen Lemon advertisement shifted how companies marketed their products in the 60’s. Prior to this ad with its simplistic design, ads were more clichéd with little nuance or originality. The Lemon ad revolutionized advertising because it elevated design and copy to a more sophisticated…

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IC In The News: Girls In Tech

Getting more females involved in science, technology, engineering and math careers is important for many local businesses, and two local women are doing their part by bringing back the local chapter of Girls in Tech Phoenix. Girls in Tech is a global nonprofit focused on engaging, educating and empowering women in technology and entrepreneurship. The…

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