Category Archive for: Events & Happenings

Super Bowl Wrap Up

Video highlights from the week that was #SB49 – thanks to our partner Urias Communications and the Arizona Super Bowl Committee for giving us this amazing opportunity!

Facebook Domination

Facebook’s plan of domination was simple in retrospect. First, they created a product brands couldn’t resist: us. A billion of us who gladly told Facebook all about our lives, likes and views. Then, they gave us away for free – at least for a while. Facebook opened up its platform to businesses and provided brands…

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Memories for a Lifetime at the Komen Phoenix Race for the Cure®

Each one of the tens of thousands of people who attended last month’s 22nd Annual Komen Phoenix Race for the Cure® have a story to tell. These stories of survival and loss can be a light in the dark for those currently battling breast cancer, and a way to honor those who have lost their…

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Phoenix Design Week

Inspired by Phoenix Design Week – the Ideas Collide design team took in the inspiration, sparked new creative approaches and walked away proud to be part of the dynamic and talented design force that is based here in Phoenix. We asked our design crew what the big take aways were from the event and here’s…

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Tweets Cause Fist Fights?

Thursday here in Phoenix, two local sports radio talk show hosts on KTAR, Doug and Wolf, almost came to blows over the relevancy of Twitter. That’s right, a real fist fight almost broke out on air all because Wolf did not agree with Doug when he summarized the opinions of their Twitter followers. Listen to…

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Marketing and Basketball

I wouldn’t say I’m  much of a sports fan.  Actually, I would say I’m not a sports fan at all, but thanks to my husband, basketball has made a permanent home on our television screen, and I recently I  couldn’t help but get caught up in the excitement between OKC and Miami.  Watching the Miami…

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Tidbits from ad:tech 2012 – San Francisco, CA

After experiencing my first year at ad:tech in San Francisco, I already can’t wait to go back. There’s just no other place quite like the annual conference where all of the best and brightest in the digital advertising and marketing world (many appearing on or near their home field in Northern California)  come together to…

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Don Draper’s Take on Social Media

With the advent of the 5th season premiere of ICMC’s beloved Mad Men, we have been pondering what would be Don Draper’s approach to social media. As an “ad man” it is easy to think Don would be focused on creating sophisticated campaigns to bridge print and digital strategies. But, here’s the thing, what makes…

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As March Madness Ensues We Reminisce

As we return from this year’s HSMAI Adrian Awards with a Gold Award for Travel Faceoff, we reminisce about how this successful campaign was brought to life. Strategically developed to capitalize on American’s love of “bracketology” and the attention surrounding 2011’s March Madness, Travel Faceoff aimed to generate excitement and passion around travelers’ favorite destinations…

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The Greatest ICMC Moments of 2011

With the close of 2011 and launch of 2012, we wanted to share a few of our “best hits” – the memories and moments that shaped Ideas Collide in 2011. Each day we will reveal one that made our list and we want you, our friends and colleagues, to select the top moment of the…

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