Paul Mitchell Schools

THE CHALLENGE

Create a social media strategy and develop creative content to elevate and focus the Paul Mitchell Schools brand message. Connect and engage past, present and future students and drive leads to Paul Mitchell Schools.

Paul Mitchell Social Media

OUR SOLUTION

Ideas Collide created a balanced, methodical and focused approach to planning and identifying important brand messages and blending them with inspiring, customized content, based on insights from data. In addition, Ideas Collide styled custom photography and produced cinemagraphs and story-telling videos for one-of-a-kind posts that can only be experienced by following Paul Mitchell Schools.

Amazing Content + Targeted Ads = Growth and Leads

Targeted social media campaigns were deployed to enhance the lead acquisition objectives, in turn driving more fans to the channels and engaging them in the Paul Mitchell Schools culture and opportunities. These actions also resulted in driving engaged opt-in leads for individual Paul Mitchell Schools located across the country.

Want to build a smart social strategy with custom content and photography? Contact us today!

CHECK OUT THEIR SOCIAL PLATFORMS

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Paul Mitchell
Paul Mitchell

THE RESULTS

62% increase in followers on Instagram
65% increase in engagement on Facebook
37% YOY increase in Ad Conversions

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