Junior League of Phoenix

THE CHALLENGE

Every year, The Junior League of Phoenix (JLP) hosts its annual Rummage Sale at the Arizona State Fairgrounds to support underserved families in the community and to generate much needed funding in support of JLP’s community programs. As one of JLP’s signature fundraisers, the Rummage Sale is “Arizona’s Largest Indoor Garage Sale,” which provides shopers with an opportunity to purchase an array of new and gently-used items at deeply discounted prices.

Funds raised from the Rummage Sale support the mission of The Junior League of Phoenix, including its community programs, leadership training programs and JLP’s focus area of “Building a Healthy Arizona.” As JLP’s marketing partner, Ideas Collide sought to increase awareness and attendance of the 79th Annual Rummage Sale.


CW6 Interview
AZ Family Interview

OUR SOLUTION

In order to reach the Rummage Sale’s target audience and to maximize JLP’s marketing budget, Ideas Collide developed a strategy to leverage paid and earned media opportunities. Key components of the campaign included English and Spanish print advertising, radio advertising with an onsite live remote session, digital banner advertising, organic social media content, public relations, collateral materials and a complete event-specific design suite. In total, the campaign spend was less than $6000.

Junior League T-shirt
Junior League Rummage Sale Shoppers
Junior League Ad
Junior League Social Media

THE RESULTS

The marketing campaign for The Junior League of Phoenix’s 79th Annual Rummage Sale resulted in exceptional success:

More than

300,000

impressions generated from
digital advertising

22%

ROI on media relations efforts,
with television segments on
5 out of 6 local news stations

Generated from one Facebook ad:

879

direct event RSVPs

1,866

engagements

82,708

unique views

Day of event:

3,248

patrons in attendance
throughout the Rummage
Sale, generating:

$103,412

in total revenue

Copyright © 2017 Ideas Collide Inc. All Rights Reserved.

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