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Part 2: With AI Chatbots, Commerce is Conversational (Again!)

Last week, we discussed how chatbots are revolutionizing the digital experience with Rebecca Clyde, Co-Founder of Botco.aiand digital agency Ideas Collide. I’m excited to share more from our conversation, including the role they play in the customer experience and what the future could bring for this fascinating technology. 1.  How have chatbots become a valuable channel for the digital customer experience? At…

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WHYIC? An attitude of gratitude.

I believe it is impossible to be grateful and unhappy at the same time, and it’s evident Ideas Collide knows this secret as well. Before I came to Ideas Collide, I worked in TV production. Sometimes it felt like I was on a conveyor belt and couldn’t get off. The hours were long and even though it was a great position, it often felt…

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Iconic ads in modern times: Coca-Cola

I’d Like To Buy The World a Coke The year is 1971 and Coca-Coca took the world by storm by the now famous, “I’d Like to Buy the World a Coke” Commercial. The ad, which almost never aired because it was originally created as a radio jingle. But, once it went public, it grew in…

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Part 1: With AI Chatbots, Commerce is Conversational (Again!)

AI technology is thriving and only getting smarter. And as machines continue to advance at a rapid pace, the case for utilizing chatbots as part of a brand’s customer experience is strong. A recent study conducted by Juniper Research predicts that chatbots could save businesses $8 billion annually by 2022. While some may fear what automation may bring…

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Iconic Ads in Modern Times: Pan Am Vs. Southwest

The Times, They are A-Changin’ Pan American Airlines was the iconic American airline. Audiences of the early 1960s were met with futuristic advertisements boasting the luxury of air travel with attractive young stewardesses. Looking at Pan Am’s marketing and advertisements, it’s easy to see that it was specifically geared towards a very narrow audience. However,…

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IC Listed as Best Place to Work in Arizona

Ideas Collide, a Scottsdale-based strategic communications agency, has been named one of the top 20 small businesses to work for in Arizona according to This recognition and honor comes on the heels of also being named by the Phoenix Business Journal as a top 25 Best Places to Work in Arizona. “A company’s brand…

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Why IC: Unearthly, Fantastic, & Bizarre

Ideas Collide is weird. I often say, “the best compliment I’ve ever received was being told I was weird”. I hope that’s an indicator of how fondly I think of the agency I work for. According to, to be weird is to be unearthly, fantastic, and bizarre. Ideas Collide Is Unearthly We are a…

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Ideas Collide: Staying One Step Ahead of the Game with Social Listening

  Part of what powers our creativity and gives IC’s clients a fantastic ROI lies in our ability to successfully utilize social listening and data. Rebecca Clyde, CXO and Co-Founder of Ideas Collide, shared her thoughts on social listening and data with Oracle’s Social Spotlight blog, who put together this in-depth report on IC’s success: Unifying…

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Iconic Ads in Modern Times: Volkswagen Lemon

We pluck the lemons – you get the plums The iconic Volkswagen Lemon advertisement shifted how companies marketed their products in the 60’s. Prior to this ad with its simplistic design, ads were more clichéd with little nuance or originality. The Lemon ad revolutionized advertising because it elevated design and copy to a more sophisticated…

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Why IC: Joining the “Cool Kids” Table

Giving back and a sense of community has always been important to me. That desire led me to start my career in the non-profit sector working for Susan G. Komen® Arizona. When I was faced with a career change, I knew I wanted to find a new home that valued its employees and giving back…

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