Prior to joining Ideas Collide Jess Jenkins was working at Lyons Consulting Group where she was hired on as a Digital Marketing Analyst and was quickly promoted to an eCommerce Digital Strategy and Marketing Consultant. Her role was highly strategic and she really enjoys that component where she can break down high level figures and provide strategic recommendations for campaign direction. At a high-level, Jess has experience in paid social, web analytics, ecommerce consulting, email marketing, web development, SEM plus many other areas we’re excited to utilize. Jess also has experience in data analysis and KPI reporting within Google Analytics and Adobe Omniture.
Prior to moving to Chicago, Jess worked as a Marketing Specialist for the University of Arizona Poetry Center. This was a fellowship that went along with her grad school education. She worked in this role for nearly 2 years where she was responsible for developing and editing web based content used for digital marketing efforts. She also developed analytics driven strategy to improve national recognition and local engagement. She has some graphic design and research experience under her belt as well.
|Agency Skill Set:||Data Analysis and Visualization, eCommerce, Conversion Rate Optimization, Social & Content|
|Coordinates (Where You Have Lived/worked):||West Virginia -> Iowa ->Arizona -> Illinois ->Arizona|
|Education / Training:||MFA in Creative Writing – Poetry, University of Arizona | BFA in Literature + Nonprofit Management Certification, The University of Iowa|
|Favorite Destination:||Untouched landscapes, amusement parks, antique malls|
|Guilty Pleasure:||Too much of mostly good things…|
|Quote:||“The Universe is under no obligation to make sense to you.” ― Neil deGrasse Tyson|
|Passionate About:||Arts education, family + pets, the talented artists and individuals that surround me|
|Business Advice / Philosophy:||You have to spend money to make money.
You’re only as good as your data.
|Must Have Gadget:||The essential household content delivery system – our PS4.|
|Super Hero Power:||The power to control space and time.|
|Proudest Moment (Career):||Finishing my BFA and MFA consecutively years in a field I love and taking a headfirst leap into the consulting world to find my sea legs outside of academia all before 25.|
|First Job:||Intern to the Education Director at Carnegie Hall, WV|
|Last Big Purchase:||Grown-up furniture|
|If I Won The Lottery:||Bills, bills, bills…|
|In The Eighties:||More like in the nineties: the Macarena, Aqua, my Tamagotchi and classic Nickelodeon…|