Ideas Collide Founder and President Matthew Clyde has been asked once again to speak at Digital Summit Phoenix. After presenting on the expansion and importance of video content in 2015, this year he’s back with insightful and executable information on how to help content marketing strategies mature.
Infographics, emails, social posts, blogs, videos, and case studies. Digital marketers have fully bought in to the content marketing hype and have sold it to their clients as THE big thing. But just creating content piece after content piece like an assembly line isn’t what content marketing is all about.
Content marketing is no longer a little kid and is maturing before our very eyes. Both publishers and consumers require more personalized campaigns, emerging technology platforms, and all built with smarter tools. What steps are you taking to apply the trends and essential data into your content marketing strategy?
In the session attendees will learn why the content marketing they’re doing today, simply won’t be enough, and learn insights and effective techniques from B2B and B2C case studies to keep up with the growing demand of content and quality.
In addition, the session will cover content marketing insights on:
- Increasing Inbound Leads Using Marketing Automation Tools
- Improve Content production efficiency and effectiveness using Data & Analytics
- Gifs, shorts and features that makes an impression
- Moving beyond the screen to the forefront with sensory technology
- Personalizing content beyond just an email subject line
Matthew Clyde is a Digital Summit veteran, previously being asked to speak at events in Phoenix, Atlanta and Raleigh, North Carolina. He began his creative career at the age of 19 when he received the Sundance Institute’s Young Writer’s Award. The experience launched his career which has taken him on creative assignments from New York to Costa Rica, Europe to Hawaii. Over his diverse career Matthew has worked in Fortune 500 organizations, small start-ups and prestigious New York ad agencies. In 2005, Matt launched Ideas Collide, Inc. which serves clients worldwide including brands such as Intel and Paul Mitchell. In 2013, the Business Journal named Matthew to the “40 Under 40″ list of influential business leaders in Phoenix and the HSMAI recognized him on their list of “Top 25 Minds in Sales & Marketing”. Matthew serves as the Chair on the board of the Greater Phoenix Chamber of Commerce Valley Young Professionals. He donates time and services to Little Kids Rock among other non-profits. His passion for life can best be seen through the adventures he experiences with his wife and 3 children.
Follow Matthew on Twitter at @MatthewClyde and @Ideascollide