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Ideas Collide and Best Western Go Platinum 2014 Adrian Awards Presented by the HSMAI

Every year, HSMAI (Hospitality Sales and Marketing Association International) celebrates the best marketing campaigns in the in the field of hospitality with an extravagant party in the heart of Times Square. In this 58th annual event, nearly 1,000 of the industry’s best and brightest were in attendance, including six great minds from Ideas Collide. Together with client, Best Western, the joint team collected 16 awards including a Platinum Award in Digital Marketing for the Route 66 Website and Geocache contest as well as a record setting, third consecutive TravelClick eMarketer of the Year award for the Best Western brand and agency teams.

A highlight of the awards and recognitions garnered are listed below.

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Bronze Awards

Campaign: Travel Hero

Category: Digital Marketing – Loyalty Program-Consumer

Campaign: 2014 Best Western/Disney Summer Partnership

Category: Digital Marketing – Integrated Market Campaign for Consumers (B2C)

Campaign: Kick Start Your Business Travel

Category: Digital Marketing – Contest/Sweepstakes

Campaign: Travel Hero

Category: Digital Marketing – Social Media/Social Networking

 

Silver Awards

Campaign: Travel Hack Video Series

Category: Digital Marketing – Social Media Campaign

Campaign: #IDreamofSummer

Category: Digital Marketing – Social Media/Social Networking

Campaign: Travel Hero

Category: Digital Marketing – Loyalty Program-Member

 

Gold Awards

Campaign: Best Western Alive! Get Zapped with Zendaya

Category: Advertising

Campaign: Best Western Alive! Get Zapped with Zendaya

Category: Digital Marketing – App User Experience

Campaign: Travel Hero

Category: Digital Marketing – Contest/Sweepstakes

Campaign: Best Western Route 66 Geocache Contest

Category: Digital Marketing – Game

Campaign: Best Western Alive! Get Zapped with Zendaya

Category: Digital Marketing – Mobile Marketing

Campaign: You Must Be Trippin’ Blog Redesign

Category: Digital Marketing – Blog

Campaign: Best Western Alive! Get Zapped with Zendaya

Category: Digital Marketing – Contest/Sweepstakes

 

Platinum

Campaign: Best Western Route 66 Geocache Contest

Category: Digital Marketing – Game

 

TravelClick eMarketer of the Year

Best Western

 

See pictures of the event on the Ideas Collide Facebook page and learn more about the campaigns at ideascollide.com.

Posted on February 27, 2015 in Design, Digital Marketing Recommendations, Events & Happenings, Ideas Collide News, News

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