Our founder and CEO Matt Clyde recently took part in a discussion on Momentology to talk about how marketers can create meaningful connections with an audience during live TV events like the Oscars or the Super Bowl.
“It requires authenticity and smart, engaged marketers to know what the audience is going to see through. I think that’s the challenge of the marketing engine…there’s always now a constant content machine to feed and live events require marketers to be more on their toes than before.”- Matt Clyde
Live awards content can be unpredictable, so how do we create connections with live audiences in the moment?
Read the full article here: Awards Shows Offer 4 Marketing Moments for Brands To Seize.