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Memories for a Lifetime at the Komen Phoenix Race for the Cure®

Each one of the tens of thousands of people who attended last month’s 22nd Annual Komen Phoenix Race for the Cure® have a story to tell. These stories of survival and loss can be a light in the dark for those currently battling breast cancer, and a way to honor those who have lost their fight.

Ideas Collide wanted to capture and share these stories at this year’s Race through a unique and compelling way. To make each individual come to life, we developed the creation of a memorial mural titled “Memories for a Lifetime.” Sourcing local artists Chris Boyd and Brigitte Beal, the concept allowed for us to capture the stories visually at the race and ensure that they lived on beyond the race day via social media. The artists enthusiastically dedicated their time to the cause and captured the heart and soul of so many stories shared during the race. Chris leveraged his psychology background and artistic abilities, talking to people and beautifully painting their experiences. On another wall, race participants shared their inspirational and memorial messages with others. Together, these two walls created a story of courage, joy, hope and remembrance to be enjoyed by the community. You can see some of the amazing visual representation of these stories and how the wall came to life below:

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Many thanks to Chris and Brigitte for donating their time, bluemedia for donating the wall structures and for all those who made the October 12th Komen Phoenix Race for the Cure® a success. Learn more about Susan G. Komen of Central and Northern Arizona here.

Posted on November 12, 2014 in Events & Happenings, Public Relations

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