The Susan G Komen organization is divided into local affiliates, dotting the US as well as several European countries. The organization is known largely for the annual Komen Race for the Cure®, which unites survivors and supporters around their collective cause to save lives and end breast cancer forever. The Komen Central and Northern Arizona affiliate services Phoenix, Prescott, Flagstaff and many other cities in the northern half of the state. Aside from the well-known annual Race for the Cure, Komen CAN AZ supports the community with many other events including the Survivor Symposium, Promise Luncheon and similar events that raise money and benefit those who are living with the effects of breast cancer.
Komen CAN AZ is one of Ideas Collide’s newest clients. Since joining our client list in February of this year, we have grown social media presence, won earned media placement and provided collateral and event planning for a number of local events. The largest of our projects has been assisting the affiliate with the organization and promotion of the 2014 Komen Phoenix Race for the Cure. The Race is now just a few months away and Ideas Collide’s promotion of the Race includes social promotions and contests, email support, video production, event programming and much more.
Ideas Collide is founded on innovation and results. Teaming with important charitable organizations like Susan G Komen is an opportunity for the agency to participate in life-saving efforts and to connect all of Phoenix with an opportunity to save a life as well. We are grateful for their ambition and willingness to embrace new opportunities and experiences.