At ICMC We Play To Create

At Ideas Collide we are big believers on play as a path to creative thinking.  Walk around our office and you will come across toys from our childhood, board games and all kinds of video game consoles.  As we have been working with our client Bricks 4 Kidz® to outline and implement strategies to promote its summer camps,  the Ideas Collide team has been reminiscing about our favorite childhood LEGO builds. From the Viking Voyager castle, to our own original “space” creations, it seems that many in the office got our start in the creative field building and playing with LEGO® bricks.  This trip down memory lane has made us appreciate how playing with those little colored bricks taught us about problem-solving and engaged us in our first design experiments.  Today, we know that all those hours of play were in fact the first steps in our careers as critical-thinkers.

Introducing kids to mechanics, science, design, architecture and engineering concepts is at the heart of Bricks 4 Kidz’s programs.  Our client is passionate about using LEGO® bricks to teach concepts that are essential to the learning process.  While we wish we would have had a Bricks 4 Kidz® camp to go to while we were growing up, we are not letting our age or the fact we are no longer in school stop us from cracking open a LEGO set and starting a new build here at the office.  We are calling it our ICMC “Lunchtime” Camp and plan to work on this LEGO® project, as a team, during lunch throughout the summer.  Visit us on Facebook and Twitter to check out our progress and don’t forget to play in order to inspire yourself.


Posted on May 11, 2012 in Ideas

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