After experiencing my first year at ad:tech in San Francisco, I already can’t wait to go back. There’s just no other place quite like the annual conference where all of the best and brightest in the digital advertising and marketing world (many appearing on or near their home field in Northern California) come together to discuss trends, topics and predictions for the year. You can’t help but sit back and do your best sponge impression to try and soak up all of the knowledge in the many different conference rooms.
The most lasting impressions I had were from the time I spent listening to the representatives from Google in the “Google Room” discuss, what else, Google+. While they couldn’t get into specifics, they did mention that 2012 will be a big year for Google+ as they revamp and improve upon their platform. I, for one, can’t wait to see what they have up their sleeves and if they can rise to expectations. They certainly have plenty of doubters.
The other highlight for me was seeing Guy Kawasaki: noted author, Apple alum and resident Advertising/Marketing Rock Star of the conference debate and discuss topics with Robert Scoble: noted blogger, author and Microsoft alum.
Though a whirlwind of information, I did manage to capture some great bits of information that I’ll share with you here.
Direct from the “Google Room” at ad:tech
“2012 is the year of mobile, we’ve all been saying that the past 2-3 years…but this is the year.”
“8 of 10 companies still don’t have a mobile site, but they’re going to need one.”
“Automate more and let technology do the heavy lifting.” (on Google Analytics)
“We’re looking to provide the advertising that catches users at a commercial moment of intent or moment of purchase. We’re not the big digital ad in a stadium during a ball game.” (Rikard Steibler, Google+ and Google Ads discussion)
Guy Kawasaki and Robert Scoble open discussion
“One great hallmark of new entrepreneurs is they understand market windows and have a seemingly perfect timing for a product.” (Robert Scoble)
“If ever there’s proof of a God, the success of the Apple Macintosh is it. There should’ve been all sorts of reasons why it didn’t succeed, yet it did.” (Guy Kawasaki)
“Don’t try and please everyone in your company, instead just try and please 4 people. Everyone is always so worried about crossing this imaginary line, what they don’t realize is that there is no line…it’s more of a membrane that can be pushed.” (Robert Scoble)
“I know we all like to make jokes about Google+ and give them a hard time, but I personally love it. I think it’s great.” (Guy Kawasaki)
Did you attend ad:tech this year or have you attended in years past? Share some of your favorite memories and moments in our comments section!