New Design for a Classic Brand

Early this year Best Western launched a new brand Descriptor Program, as well as a new brand tagline:  “The World’s Biggest Hotel FamilySM”. ICMC was tasked with redesigning Best Western’s Travel Card to incorporate this new tagline and draw upon it for inspiration. The new Travel Card incorporated famous landmarks to connect the consumer to “The World’s Biggest Hotel FamilySM” tagline, but still allowing them the opportunity to discover meaning behind the creative.

Posted on May 4, 2011 in Design, Show & Tell Portfolio

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