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Stylist for a Day

Who knew watching TV would help me in my job?

I have no formal fashion training—my undergrad is in communications and my MBA studies didn’t cover much about fashion except for a few retail case studies—but that doesn’t mean I haven’t learned a thing or two about fashion through TV or my Vogue subscription.

In recent years, I’ve spent more hours than I would care to admit watching shows like Project Runway, The Rachael Zoe Project and movies like “Valentino – The Last Emperor”, “The September Issue” and “The Devil Wears Prada.” All those hours spent in what I considered to be a guilty indulgence, turned out to be just the education I needed to complete an important assignment this week.

A client called seeking last minute help on a look for a magazine photo shoot. I suggested a local stylist who fashions looks for local TV talent and NBA and NFL wives in Phoenix. The stylist (professionally trained in fashion) pulled some looks but the client was not entirely satisfied. I made some casual suggestions on other alternatives to consider; and before long I was the new stylist for the shoot.


So the next day, instead of spending my work day shuttling through endless conference calls and piles of email messages; I cleared my calendar and went to Saks. It turned out to be a “shop till you drop” kind of day, racing through stores trying to find the perfect look that would make my client the star of the issue. The final look was picked up at Nieman Marcus, featuring some of the designers that I ADORE: An amazing Diane von Furstenberg leather motorcycle jacket in orange, worn over a pair of The Provocateur Joe’s Jeans, with a black Juicy Couture ruffly tank and the pièce de resistance, Prada lace-up bow slingback heels.

The next day I received photos via email of the shoot—our client beaming with confidence in her new look. The orange jacket was a home run with the green leafy background where the photos were taken.

Next time you need a look for a special occasion, give us a call. Turns out we know a thing or two about fashion.

And thank you Anna Wintour, Rachael Zoe and Tim Gunn for teaching me all I needed to know for this assignment.

Posted on June 29, 2010 in Events & Happenings, Inspirations, News, Public Relations

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