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Short Timeline, Big Delivery

Vitamin Water flash media player

After a very intense 6 week work cycle crunched into only 3 weeks, ICMC was happy to deliver the Digital Download Award media player to our newest client, Vitamin Water.

Vitamin Water approached us in mid March with a challenge:  Vitamin Water was sponsoring the Digital Download Award category for the Detroit Music Awards and they needed us to create a flash based MP3 player that allowed users to preview and download, and vote for songs.  The player had to be easy to operate, light in bandwidth, and tie into a database that allowed votes to be tallied on the fly to give the award show organizers a daily view into the voting count.

Normal lead time for a project of this caliber is 8 weeks, but the hard work and diligence of our dedicated team allowed this project to be delivered on time and on budget in a 3 week timeframe.

We are proud to have launched the player on such an aggressive timeframe and exceed the client expectations on this project. The biggest compliment came direct from the brand manager: “Getting this thing off the ground would not have been possible without all of your help… unbelievable customer support!”

Check the player out in action visit www.DetroitMusicAwards.com

Posted on April 16, 2010 in Ideas, Show & Tell Portfolio

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