Buzz Wins the Oscar


When it comes to running an Oscar campaign there is no question that the hype and buzz really determines who wins. If you’ve got a compelling story and someone out there marketing it, they can make the difference between you receiving the title of Oscar Award Winner (at least in the marquee categories that most viewers care about). But another interesting fact to consider is how many members of the Academy are made up of public relations professionals.  According to the Wall Street Journal, there are over 300 designated PR professionals that are Academy members that vote. This number far overshadows hair and make up artists and other branches of the Academy. So next time you are watching the Oscars and wonder, “Really? Did they deserve to win?” You may have to really give the Oscar to their agent and publicists that truly won the award for them.

Posted on March 8, 2010 in Observations & Trends

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