Client Work Out

Rebecca Clyde and client on location for a product catalog - new project launches in August 2007Less than 30 days to pull together an entire product launch.
Within a few days of the assignment, we pulled together a photo shoot for our client’s catalog.
Here we are, at the Hotel Valley Ho in Scottsdale (a throw back to the 60s). Very hip location. With two models, a photographer, a stylist, a food stylist, a designer and the client (along with three of us from ICMC) we were quite snug in this room.  The models (Leah and Amie, Ford Modeling agency)  patiently put up with all our demands, posing beautifully for every shot. We have a whole new level of respect for models, they have to have thick skin with so many people in one room, molding them like clay and telling them what does and does not look right.
Kudos go to Maya Metz the graphic designer, Isaac Bailey our photographer on the shoot and stylist (Jenney Benson) who did a great job making the models and every shot look fantastic. And of course to Claudia who manages all the details in pulling off this great feat.
ideas*Collide was responsible for the entire program management of this project. We developed the copy, managed the photo shoot, provided content reviews with Gold Canyon management and creative direction to the design team. It was a big win for us and a lot of fun (despite the time crunch).
We reviewed the print proofs yesterday… the product and catalog will premiere to the world on August 2. Stay tuned!

Posted on July 21, 2007 in Show & Tell Portfolio

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